Corporate philanthropy is an attempt by for-profit organizations to improve social conditions, and over time, this activity is ubiquitous with a firm?s financial performance and long-term goals. A for-profit organization?s involvement in seemingly non-profit activities is, therefore, of significant interest for research. This study examines the decision-making process pertaining to the selection of nonprofit organizations for support. By applying case study methodology and through in-depth interviews of executives from corporations based in the North Texas region, th
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